Differentiation in the CDMO space
You don’t need to be better; you just need to be different
PHARMA HORIZON, Special issue, 2016
A bottom-up process, constantly re-evaluated to stay in line with the market
« SiliCycle strategies are aligned with the company’s identity and core values, but also created in a collaborative environment and constantly re-evaluated to stay in line with the market.
Usually, some strategies just focus on technical and product specifications, and others only concentrate on accounting data or financial statements. At SiliCycle, strategies are a perfect blend of the two. »
« The company doesn’t believe in spending fortunes to bombard the public with its name and a constructed personality. It would rather identify, highlight and reinforce the qualities that customers value and desire. »